Course Overview:

This 3-day course provides an in-depth understanding of how Artificial Intelligence (AI) is transforming the marketing landscape. From data-driven decision-making to personalized customer experiences, AI enables marketers to achieve unprecedented levels of efficiency and creativity. The course also explores the emerging role of Generative AI in creating content, crafting campaigns, and optimizing marketing strategies.

Course Outline:

• Introduction to AI in Marketing: Basics, evolution, benefits, challenges, and case studies.
• AI Marketing Applications: Customer segmentation, personalization, chatbots, and predictive analytics.
• Generative AI in Marketing: Tools, applications, and ethical considerations.
• Data Management and Analytics: Effective data collection, preprocessing, and AI-driven insights.
• AI in Social Media and Email Marketing: Trend analysis, campaign optimization, and content creation.
• Content Creation with Generative AI: Ad copy, blogs, SEO optimization, and automation.

What You'll Gain:

By completing this course, you will:

• Understand the fundamentals of AI and its impact on marketing.
• Learn how to use AI tools for customer segmentation, analytics, and personalization.
• Gain proficiency in Generative AI tools for creating marketing content.
• Develop skills in managing and leveraging marketing data for AI applications.
• Master AI-driven strategies for social media and email marketing.
• Stay informed about ethical considerations and emerging trends in AI marketing.

Course Details:

• Date: 19th – 21st May 2025
• Pricing: MUR 50,000 per participant (MQA Approved, 90% Refundable)
• F&B: 1 lunch and two coffee breaks included