Course Overview

Master the latest version of Google Analytics 4 (GA4) and navigate the cookie-less era with this comprehensive training course. Designed for professionals in marketing, data analysis, and digital management, this course provides in-depth knowledge of GA4, focusing on 1st party data and how to leverage it for data-driven decision-making.

You will also learn how to integrate GA4 with other analytics tools like LookerStudio and Microsoft Power BI to enhance data visualization and reporting. Gain practical skills to set up and configure GA4 for your organization, perform behavioral analysis, and optimize campaigns for maximum impact in a privacy-conscious world.

Course Objectives

By the end of this course, students will be able to:

• Master the functionalities of Google Analytics 4 (GA4)
• Understand the implications of the cookie-less era and the importance of 1st party data
• Set up and configure GA4 for your organization
• Collect and analyze data using tracking codes
• Perform behavioral analysis and optimize marketing campaigns
• Integrate GA4 with analytics tools like LookerStudio and Microsoft Power BI for enhanced reporting

Course Outline

1. Introduction to Google Analytics 4 (GA4)
2. Setting up and configurating of GA4
3. Navigating the cookie-less era
4. Data analysis and visualisation
5. Advanced GA4 features
6. Campaign optimsation and reporting

Course Details

• Date: 03 December 2024
• Time: 08h30 – 16h30
• Venue: MCCI, Business School Ebene
• Pricing: MUR 18,000 per participant
• HRDC Refundable
• MQA Approved
• Lunch and coffee breaks included